The Value of Perceived Specialization

How to Write an Effective Ad: Part 3, What to Say After You Get Their Attention.

How to Write an Effective Ad: Part 2, the Picture

How to Write an Effective Ad: Part 1, the Headline

Stop Using Ineffective Trade Show Giveaways

Six Steps to Eliminate Buyer Doubt

Making the Sale By Overcoming Their Doubts

How a Watermelon Can Teach You a Great Marketing Lesson

PSYCHOANALYZING YOUR PRODUCT OR SERVICE

Meeting Customer Needs is Not Enough

What is Your Best Advantage? CUSTOMER SERVICE:

Advice to a Small, Struggling Retail Store

How to Evaluate Your Store's "Customer Image"