You may think you're selling homes or hamburgers. But if your mention your product, you don't know what you're really selling!

Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.

People buy the best quality they can afford. But judging quality isn't easy, so brand image is critical. Here's how to build a Quality image

By Dr. Gary Witt The first rule of Marketing Psychology – and thus of successful marketing and sales – is “People do not want what you...

What strategy can a brand use to differentiate itself from the pack? One good solution is Specialization. Here's how to use it right.

10 times as many people read headlines as the body copy. When they do, you'd better have something to say. Learn what to say and why here.

A picture and headline are the best way to grab skimming readers. Readers don't want to stop, your picture must make them. Here's how . . .

This is the first of three articles about writing effective ads. See how to create headlines that make people want to read your ad.

Giveaways are the most ubiquitous items at any trade show. Exhibitors spend a lot on them, but which ones work, if any? How do you choose?