Dr. Gary Witt3 minThe Value of Perceived Specialization What strategy can a brand use to differentiate itself from the pack? One good solution is Specialization. Here's how to use it right.
Dr. Gary Witt4 minPositioning: How to Take Market Share by Creating Fear and DoubtUp against a dominant company or product? You can take market share using Perceptual Positioning. Here are 6 Steps on how to do it.
Dr. Gary Witt3 minPrice Establishes Perceived QualityWhen you understand how consumers use price in buying decisions, you can use it as a way to manipulate consumer perception of quality.
Dr. Gary Witt3 minHow Buyers See PriceUsing psychological marketing techniques to create the impression of "low cost" or "high value" with little or no actual change in price.
Dr. Gary Witt4 min How to Help Insure Your Brand Will Succeed!Marketing Psychology tells us there are two questions which are key to a realistic prediction about any new product. Both involve a horse!
Dr. Gary Witt4 minWhat is Your Best Advantage? CUSTOMER SERVICE: Sellers rarely see their product or service in the same way that buyers do. There's a proven way to differentiate a brand, but it isn't easy
Dr. Gary Witt4 minAim for the BullseyeThe bullseye is the mind of your customer. Aim for that, and other goals, like greater profits and more customers, will naturally follow.
Dr. Gary Witt6 minHow to Learn From a Great AdGreat ads are designed by understanding what buyers want, then promising to deliver it to them with the product or service. But how to do it
Dr. Gary Witt17 min10 Principles of Marketing Psychology: How to Analyze Customers and Create Persuasive Messages Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.