Dr. Gary Witt11 min10 Questions to Ask in Creating a PR Crisis StrategyAn unforeseen problem can suddenly fall on any business like a brick wall. Would you know immediately what to do if that happened to you?
Dr. Gary Witt3 minTHE PSYCHOLOGY OF SELLING TO BUSINESSESCorporate buyers always wear two hats. One hat is their Corporate Hat, the other is the Personal Hat. You've got to sell to both people!
Dr. Gary Witt4 minBranding: Got a Story? Gotta Have a Story!The brands we pick allow us to define our image for ourselves and others. The power of image sways buyers and builds loyalty to a brand.
Dr. Gary Witt3 minBranding: Why Your Brand's Image is ParamountGood marketers know the value of creating an image that sells their product. And that image is most often emotional! Is yours? Likely not!
Dr. Gary Witt4 min10 More Rules for a Great LinkedIn PhotoAn analysis of LinkedIn photos found the members' pictures are hurting them in making positive contact with others! 10 ways to fix that.
Dr. Gary Witt5 min10 Rules for a Great LinkedIn PhotoChances are your LinkedIn picture is hurting your image! That's based on an analysis of 408 photos. Here's how to fix your pic to help you.
Dr. Gary Witt6 minAdvice to a Small, Struggling Retail StoreWhen reality strikes and the bottom line shrinks, businesses are desperate for advice to help them. Here's a story of help for one of them.
Dr. Gary Witt3 minTips From Advertising ProsMost ads are guesswork. Will it pull buyers? Here's some good advice about your ads from the pros who are icons in the advertising industry.
Dr. Gary Witt3 minHow to Evaluate Your Store's "Customer Image"Every store has an image in the minds of its shoppers AND those who choose not to shop there. Here's how to improve your store's image: