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DETAILS
OF OUR SERVICES
>> We formerly did business as Rossi Partners,
which was ranked by two major business publications as one of the top
marketing and public relations agencies in Arizona. <<
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SERVICES
WE PROVIDE TO CLIENTS:
-
Marketing
strategy -- we will develop a specialized Psychological
Marketing strategy based on your goals, customers, product/service,
budget, and unique requirements which will provide the best
opportunity for growth. This is the KEY step in making your business
grow! You will learn the key buying motivations you must promise
to satisfy in every message your buyers receive, from ads and
brochures to publicity and promotions. You MUST know this! |
-
Internet
Marketing Strategy & Web Site
Design
-- we
help companies around the world improve their marketing plans OVER
THE INTERNET.
It is fast, easy to do, and much less expensive! Contact us for more
information by clicking HERE.
We will analyze or develop your Web site using the best
Psychological Marketing strategy to increase its popularity and boost
your Internet sales. Dr. Witt teaches "Marketing on the
Internet" at the University.
- Strategic
re-tooling --
we will show you how to utilize your current plan and set of
circumstances to create an inexpensive, effective marketing strategy.
- Market
research & analysis -- we will plan and conduct research,
analyze the results from both a marketing and psychological
perspective, and offer careful recommendations about market
opportunities in specific locales or for specific products / services.
- Marketing
Materials Analysis and Re-design -- we psychologically analyze
your marketing materials to pinpoint what parts are effective, and
what parts are silently holding you back from more sales. We
analyze your marketing materials quickly and inexpensively over the Internet.
Click HERE to see a sample of our analysis.
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HOW
MANY JELLYBEANS ARE IN THIS JAR?
You
could GUESS, or count them. Many marketing plans guess about what
their buyers REALLY want. We provide clients exceptional research
services that will discover the KEYS to persuading buyers. Sales
growth comes from KNOWING, not guessing!
-
Buyer
research & analysis -- we will plan and conduct research to
determine specific motivations of targeted buyer groups, analyze the
results, and offer careful recommendations about the best strategy to
influence these buyers. |
-
Hispanic
targeted marketing strategy -- We provide expert analysis and
recommendations of the Hispanic markets through our Mexican-American
and Mexican national consultants. We will plan and implement
specialized Psychological Marketing strategies to influence targeted
Hispanic buyers.
- Advertising
-- we will design your advertising campaign based on a careful
psychological marketing analysis of your product and customers, write
your ad copy, and, working with a professional advertising design
agency, create print, radio, and television ads as needed. We will
also prepare effective banner advertising especially for the Internet
Advertising.
Don't miss out on a free sample
of Dr. Witt's new book "HIGH
IMPACT: How
to Create Ads that SELL!"
Click HERE
for the free sample. (PS: This makes a
great gift!)
- Public
relations -- we will plan and carry out a public relations
campaign which fits into your overall marketing strategy. This will
include press relations, press releases, press conferences, other
publicity, newspaper and magazine stories, and special events, among others.
- Pro-active
image management -- we will work with you to analyze the most
effective images for your company and individual brands, create a
positioning strategy using that image(s), implement that strategy to
replace your current image with the new or modified one, and manage
that image to keep it fresh and effective.
- Crisis
management -- we will work with you to create the most positive
position possible, create strategies to improve that position in the
immediate future, and work with your staff and the press to mitigate
any damage to the company's reputation. We will also work with your
staff on the best way to handle press questions and interviews.
-
Event
production -- we will plan and implement any marketing-related
special event for your company, including openings, celebrations, and unveilings.
- Creative
radio & TV design and production -- we will design, write
and produce your radio and television media, based on the most
effective psychological marketing strategy for your product or
service. We have won numerous awards for radio and television media productions.
- Media
relations -- we will serve as a liaison between your company and
the media, providing effective press releases, story ideas, and
interviews. We will also work with you on how to handle a media interview.
- Media
planning & placement -- we will plan the placement of your
advertising, infomercials, and other media, and work with a
professional media buying service to put together the most
cost-effective ad package possible, including many value-added extras
provided by the media outlets.
-
Sales
promotion -- we will work with your sales staff to fine tune
their sales materials and presentations based on effective
psychological marketing techniques.
- Government
affairs -- we will serve as your government representative,
lobbying elected officials and staff on behalf of your issues. We
will also maintain a constant awareness of any issues which may
impact your company.
- Community
relations -- we will serve as your representative to important
community groups and associations. We will create effective
strategies for presenting your company's position to these groups,
and working with them.
- Seminars
and workshops -- we will present seminars or workshops on
marketing, advertising, sales or public relations topics to your
employees or other interested parties. These seminars all focus on
how to use psychological strategies to achieve specific
communications goals.
To reach the Marketing Psychology Group:
Phone: (480) 425-8600
Fax: (480) 946-9000
e-mail: witt@marketingpsychology.com or just click HERE and
tell us what you would like to accomplish.
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