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FREE INFORMATION TO IMPROVE YOUR BUSINESS -- ONLINE AND OFFLINE:  Click the GOODGUIDE articles that interest you. Feel free to print them out for future reference. The list changes regularly, so bookmark this site and visit regularly. Search our Site: sitemap Subscribe to WebMarketingPsychology Powered by www.egroups.com               GENERAL MARKETING STRATEGY: Aim for the Bullseye Customer Service: Your Only True Edge How to Predict the Future of Your Product or Service How to Use Price Perception to Sell More How to Increase Your Sales Using Psychological Marketing Strategy How To Ruin Your Business How Buyers See Price Making the Sale by Overcoming Doubt Marketing in Hard Times Meeting Customer Needs Is Not Enough Psychoanalyzing Your Product or Service Positioning: How to Take Market Share by Creating Fear and Doubt Positioning: the Neglected Marketing Strategy Twenty Tips for Marketing in Hard Times Using Trade Show Giveaways Effectively What Are Your Really Selling?   INTERNET MARKETING Marketing on the Internet: Getting Started (Part 1) Marketing on the Internet: Navigation Tips (Part 2) Marketing on the Internet: Content (Part 3) Marketing on the Internet: Getting Noticed (Part 4) How to Increase Your Sales Using Psychological Marketing Strategy Ten Ways to Improve Your Business Web Site Web Marketing Psychology Reports: Archives   ADVERTISING How a Small Business can Create Advertisements that Work! How to Write a Psychologically Effective Ad (Part 1: Headlines) How to Write a Psychologically Effective Ad (Part 2: Pictures) How to Write a Psychologically Effective Ad (Part 3: The Message)   RESEARCH / ANALYSIS Analyzing an Ad or Print Piece Are Your Marketing Materials Your Secret Enemy? Analyze Them. Creating an Opinion Research Survey to Increase Sales Using Consumer Research and Focus Groups to Improve Sales GENERAL: About the Marketing Psychology Group Important Steps For Good Communication A Failure to Communicate Your Marketing Message  Planning Your Public Relations Crisis Management Strategy Back to Top     Many businesses GAMBLE with their marketing dollars because they don't KNOW the right approach. The more you know, the fewer mistakes you make. Growth comes with knowledge, not chance.   Our free Marketing Psychology Report newsletters are packed with valuable selling tips, reports, research, marketing news you can use, even free offers we find that look good. Just enter your e-mail address.  WE NEVER SELL YOUR NAME TO ANYONE. Subscribe to WebMarketingPsychology Powered by www.egroups.com Not Selling Enough? Jump-Start Your Advertising with "HIGH IMPACT: How YOU Can Create Ads that SELL!"  The Psychology of Effective Print Advertising by Dr. Gary Austin Witt This practical text is written for BUSINESSES OF ALL SIZES that want their advertising to bring in more customers, and for ad professionals wanting to know more about the psychology behind the effective techniques they already use. It's an invaluable, one-of-a-kind reference for your business!   The book's easy-to-read, simple-to-apply ideas are conveniently broken down into chapters filled with examples about each creative stage in designing effective print ads. No gobbledegook here! Just clear ideas YOU can use.   The first chapter starts with practical details on how writers with NO training in psychology or advertising can use psychological marketing to PLAN and CREATE effective print ads.   Later chapters give you over FIVE HUNDRED different ideas, tips and "How-To" guidelines on writing headlines, selecting pictures, and writing body copy for ads and brochures. Ideas you can apply today -- and will use for years. A Top Value in marketing and advertising books! SAVE 50% with limited time Introductory Price!  To read an excerpt from this "HIGH IMPACT" book Click HERE  What they say . . .   "I use this book every time I write an ad or a brochure. It's great for writing TV ads, too. Whenever I'm stuck, I'll look through all its ideas and invariably there's something that gets me back on track."    -- Paula Simpson, owner, Tropic of Paradise, Inc. Home * Solve My Problem * About Us * Free Information * Products & Services * * Free Newsletter * Contact Us * Index * Rewards * NOTICE: All material on this site is Copyrighted, and may not be reproduced without the written consent of the Marketing Psychology Group, Inc., Scottsdale, Arizona. If quoting text, please provide attribution. Thank you. .